View all news

Business seminars to spread south


Zuleika Henderson
11 November 2009
Southern Cross University’s popular Business Insights seminar series is coming to the Tweed after a new partnership between the University’s Graduate College of Management and the Tweed Economic Development Corporation was agreed earlier this month.

The free seminar entitled ‘Marketing your way through tough times,’ is an update of an earlier presentation at the event’s usual home at the Sofitel in Broadbeach. The new seminar will take place at the Saltbar in Kingscliff on Wednesday, November 18 and will feature up-to-date insights and advice following the very latest developments in economic conditions. It will feature presentations from Tim Bond, principal and creative director of advertising agency The Partners Etc, and Ben Faranda, business lecturer and facilitator of corporate programs at Southern Cross University.

Attendees to the seminar will hear how businesses on a tight budget can get the most out of their marketing and stand out from the crowd, and will have the opportunity to discuss all their business related questions in an informal meet and greet with the speakers.

Director of the University’s Graduate College of Management Professor Ian Eddie said the new partnership between Southern Cross University and the Tweed Economic Development Corporation would mean more support for local businesses in the future.

“We choose speakers for the Business Insights evenings who can provide information on current research and insights into key business areas such as marketing, human resources and strategy,” said Professor Eddie.

“By making these speakers available to business leaders in the Tweed we hope to provide support for the economic development of the area.”

The Business Insights evening will begin with a presentation entitled ‘How loud is your business’ voice’ from Tim Bond of The Partners Etc, which is one of Brisbane’s leading communications agencies and is the agency behind Southern Cross University’s advertising campaigns. Mr Bond will share strategies on how businesses can get noticed and remembered, both online and offline, in spite of budget restrictions.

Southern Cross University’s Ben Faranda, who has extensive international consultancy and industry experience, will follow with the presentation ‘Getting more bang for your marketing buck’ revealing how businesses can make their marketing dollars stretch further.

“The Tweed is home to a large number of small businesses who often struggle more than most to find room in their budget for marketing,” said Mr Faranda.

“But there are still some cost effective marketing strategies that businesses can use to reach their customers, including the use of technology and online marketing, referral-based selling and promoting organic growth.

“I will be explaining the options available to businesses and providing practical tips that local business people can apply to their own situation.”

The free Business Insight evening entitled ‘Marketing your way through tough times’ will take place on Wednesday, November 18, at the Saltbar Beachbar and Bistro, South Kingscliff at 5.30pm (NSW time) for a 6pm start. Seats are limited. For more information call 02 6672 6130 or email [email protected]

Photo: Ben Faranda (high resolution image available on request)