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Farmers invited to get a taste for tourism


Zuleika Henderson
9 November 2009
Information and advice on how farmers and rural landowners can diversify into agritourism, nature-based or food tourism will be available at two field days due to take place in the Mary Valley in the coming weeks.

The field days, which will be held on Monday, November 16, and Tuesday, November 17, are part of a series of successful projects led by Southern Cross University that have already helped hundreds of farmers across the country from Tropical North Queensland to the Yarra Valley determine whether a farm-based tourism business could work for them.

Rose Wright, manager Extension and Industry Development at Southern Cross University’s School of Tourism and Hospitality Management said tourism could generate alternative income streams from on-farm activities, attractions or accommodation.

“There are a variety of opportunities available, but it can be a hard road for an individual producer or rural landowner to do it on their own,” said Ms Wright.

“The field days provide rural landowners with key information to allow them to make an informed decision about expanding into a tourism business. If they choose to proceed, they will have the skills and support to confidently expand on their current businesses or explore a new business.

“We aim to deliver the project in a way that helps people turn their tourism business ideas into reality in a focused way, whilst developing clusters of experiences and products based on the strengths of the region.”

The field days are part of the Mary Valley Agritourism Project, which is a co-initiative of the Queensland Government, Tourism Queensland and Southern Cross University.

A food tourism field day will be held on Monday, November 16, and the agritourism and nature-based tourism field day will take place on Tuesday, November 17. Both field days will run from 9am to 3pm and are $27.50 per person per day including lunch and refreshments. To register, contact Graeme Whittaker on (07) 5480 4428 or 0428 417491 or email your interest to Venue will be advised upon registration.

Photo: Rose Wright (high resolution image available on request)