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Study aims to highlight growth opportunities


Zuleika Henderson
20 April 2009
Identifying opportunities for growth in information communication technology and associated businesses is the aim of a new collaborative project between Southern Cross University and BusinessGC, Gold Coast City Council’s Economic Development Branch.

A pilot project was carried out by the University’s School of Commerce and Management last year and this has now been extended across the Gold Coast region.

The project will identify the capabilities of the Gold Coast Information and Communication Technologies (ICT) industry cluster and identify potential niche areas for growth that may be compatible with these capabilities.

Associate Professor Stephen Kelly, head of the School of Commerce and Management, said the recent announcement by the Federal Government that high-speed broadband would be rolled out across the country highlighted the need to be proactive in the area of ICT.

“For regions such as the Gold Coast which aim to attract international business, it is becoming increasingly important to have a strong ICT industry,” Professor Kelly said.

“It has been demonstrated that the existence of a strong ICT sector increases economic growth. The aim of this study is to firstly examine the capabilities of the Gold Coast ICT industry, and secondly to look at opportunities for further enhancement through training and innovation.”

Mr Darren Scott, director of Economic Development and Major Projects said: “BusinessGC is excited to be partnering with Southern Cross University on this project and further developing the capability of the local ICT industry.”

The research will examine strategic posture, attitudes to collaboration and attitudes to internationalisation by ICT firms and link these factors to firm performance.

The first stage of the project will include an online survey and the development of a database and internet portal.

Photo: Associate Professor Stephen Kelly (far right) and other Southern Cross University academics Malcolm Fraser (second right) and Ben Faranda (far left) with members of the Gold Coast ICT industry and Gold Coast City Council representative Morgan Parker (front, third right). High resolution image available on request.