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University researcher investigates economic benefit of Rugby World Cup
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With tens of thousands of rugby fans flocking to New Zealand for the Rugby World Cup, a Southern Cross University academic will be in Auckland providing insights into the potential economic impact of the event for host nations.
Dr Dave Arthur, a senior lecturer at the Southern Cross Business School, is part of an international briefing panel who are launching a global study on September 13 at 4pm local time (2pm AEST) at Auckland’s iconic RWC venue, The Cloud.
The research report, ‘The Economic Impact Report on Global Rugby Part IV: Rugby World Cup 2011’, is the fourth instalment in a series commissioned by Mastercard Worldwide following economic impact reports on the 2010 Six Nations and Tri Nations Rugby tournaments and an April 2011 report on rugby’s emerging markets.
The report is embargoed until its launch on September 13, 2011.
“The hosting of global events can be profound and far-reaching if leveraged correctly,” said Dr Arthur, who was part of the research team.
Dr Arthur is a Centre for the International Business of Sport (CIBS) researcher and has co-written a number of books and reports on various aspects of sport business in general and rugby union and rugby league in particular. He has also twice toured Europe with the combined Pacific Islands rugby union team as part of its management team.
“We have analysed the sporting impact of RWC 2011 by looking at what international fans are spending in New Zealand’s bars, clubs, shops, hotels, and inside host stadia, along with spending by sponsors and organisations on marketing in the cities around matches," he said.
“The report also examines the longer term economic impacts on New Zealand’s economy and the legacy of the tournament as a whole.”
On Sunday, October 23, the Rugby World Cup final will take place at Eden Park, becoming the only venue to stage the event twice in the 24 year history of the tournament. The report also considers the economic impact of late scheduling of matches on New Zealand cities and international Rugby World Cup audiences, the effect of the Christchurch earthquake and the returning of the code to its spiritual home.
“These distinct elements certainly set RWC 2011 apart from its predecessors,” Dr Arthur said.
The launch of the report will open with an address by New Zealand’s Rugby World Cup Minister, Murray McCully, followed by a briefing led by Southern Cross University’s Dr Arthur. A panel – made up of Dr Arthur, IRB Chief Executive Officer, Mike Miller; Rugby New Zealand 2011 CEO, Martin Snedden; and Stuart Cameron, Vice President, Regional Marketing, Asia/Pacific, Middle East and Africa, MasterCard Worldwide – will then discuss the research findings.
Photo: Dr Dave Arthur has investigated the economic impact of New Zealand hosting the 2011 Rugby World Cup tournament.
Dr Dave Arthur, a senior lecturer at the Southern Cross Business School, is part of an international briefing panel who are launching a global study on September 13 at 4pm local time (2pm AEST) at Auckland’s iconic RWC venue, The Cloud.
The research report, ‘The Economic Impact Report on Global Rugby Part IV: Rugby World Cup 2011’, is the fourth instalment in a series commissioned by Mastercard Worldwide following economic impact reports on the 2010 Six Nations and Tri Nations Rugby tournaments and an April 2011 report on rugby’s emerging markets.
The report is embargoed until its launch on September 13, 2011.
“The hosting of global events can be profound and far-reaching if leveraged correctly,” said Dr Arthur, who was part of the research team.
Dr Arthur is a Centre for the International Business of Sport (CIBS) researcher and has co-written a number of books and reports on various aspects of sport business in general and rugby union and rugby league in particular. He has also twice toured Europe with the combined Pacific Islands rugby union team as part of its management team.
“We have analysed the sporting impact of RWC 2011 by looking at what international fans are spending in New Zealand’s bars, clubs, shops, hotels, and inside host stadia, along with spending by sponsors and organisations on marketing in the cities around matches," he said.
“The report also examines the longer term economic impacts on New Zealand’s economy and the legacy of the tournament as a whole.”
On Sunday, October 23, the Rugby World Cup final will take place at Eden Park, becoming the only venue to stage the event twice in the 24 year history of the tournament. The report also considers the economic impact of late scheduling of matches on New Zealand cities and international Rugby World Cup audiences, the effect of the Christchurch earthquake and the returning of the code to its spiritual home.
“These distinct elements certainly set RWC 2011 apart from its predecessors,” Dr Arthur said.
The launch of the report will open with an address by New Zealand’s Rugby World Cup Minister, Murray McCully, followed by a briefing led by Southern Cross University’s Dr Arthur. A panel – made up of Dr Arthur, IRB Chief Executive Officer, Mike Miller; Rugby New Zealand 2011 CEO, Martin Snedden; and Stuart Cameron, Vice President, Regional Marketing, Asia/Pacific, Middle East and Africa, MasterCard Worldwide – will then discuss the research findings.
Photo: Dr Dave Arthur has investigated the economic impact of New Zealand hosting the 2011 Rugby World Cup tournament.