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Welcome to the Faculty of Business, Law and Arts (FBLA) monthly Seminar Series.
This seminar will be delivered by Dr Hammond Pearce, UNSW Senior Lecturer (a.k.a. Assistant Professor) at UNSW Sydney's School of Computer Science and Engineering.
Seminar overview
Dr Pearce will present the outcomes of the recent UNSW “Capture the Narrative” event. Student teams compete in a simulated social media environment to understand and demonstrate how narratives can be shaped, amplified, or suppressed using bots and large language models, with the aim of building awareness of misinformation and digital influence. In this session, Hammond walks through the challenge design, key findings, and the surprising tactics used by participants to influence narratives. Attendees will gain a clearer understanding of emerging risks, the skills needed to counter them, and practical lessons for safeguarding public trust in an AI‑enabled information landscape.
Event Details
Date: Tuesday 7th April, 2026
Time: 2pm-3pm
Venue: Gold Coast Campus B6.25 Conference Room or online
Seminar presenter
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Dr Hammond Pearce
Dr. Hammond Pearce (he/him) is a Senior Lecturer (Assistant Professor) at UNSW Sydney's School of Computer Science and Engineering. Previously he has also worked as a Research Assistant Professor at NYU Tandon's Department of Electrical and Computer Engineering and in the NYU Center for Cybersecurity.
His main research focus is in the cybersecurity of hardware and software systems, including embedded systems, social networks, cyber-physical systems, and additive manufacturing. He also examines the implications of machine learning (ML) on design and applications in this space.
He received the B.E. (Hons) degree in Computer Systems Engineering in 2014 and the Ph.D. in Computer Systems Engineering in 2020 both from the University of Auckland, Auckland, New Zealand. In 2019 he took part in the NASA International Internship Programme and worked at NASA Ames in California, and he has also worked in several industry positions, including as a full-stack web developer and as an electronics contractor working on Li-ion battery management systems.
He is an associate editor for IEEE TIFS and ACM TODAES, and is on the editorial board for ACM Books.
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