Inclusive Communication Guide
Inclusive communication helps people feel safe, respected and included.
This includes not only the language we use, but also the images we choose, the systems we design, and the signals we send about who belongs, who is centred, and who feels safe to participate or ask for help.
This guide provides shared principles and practical tips for everyone engaging with Southern Cross University - students, staff, alumni, partners, visitors and community members.
What this guide is for
This is not a rulebook or a checklist. This guide is designed to support inclusive choices by:
- helping people communicate in ways that support safety, respect and equity
- reducing assumptions, stigma and blame, especially on sensitive topics
- improving access to information and services through clear and inclusive communication
- supporting a shared culture of inclusion across SCU and the wider community
It is guidance to help make thoughtful choices and to adjust when something does not land as intended.
Key definitions
Inclusive communication
Inclusive communication is the broad approach to ensuring people feel safe, respected and included. It includes language, imagery, design, systems and behaviour. It recognises that inclusion is shaped by how people experience interactions, environments and information.
Inclusive language
Inclusive language refers specifically to the words we use in writing and speech. It focuses on choosing terms that respect identities and lived experiences, avoid assumptions, reduce stigma and support understanding and access.
What shapes how we communicate
Safety
Communication that helps people feel safe, supported and able to seek help.
Respect
Communication that values dignity, difference and lived experience.
Inclusion
Communication that creates belonging and supports participation.
Equity
Communication that recognises barriers and supports fair access.
Why communication and language matter for safety, respect and equity. The way we communicate can build trust or unintentionally reinforce exclusion and harm.
Inclusive communication matters because it can help people feel seen and valued, make it easier to ask questions or seek support, reduce shame and self-blame, and support equitable access to services and opportunities. This is particularly important when communicating about sensitive topics, including gender-based violence, where safe and person-centred language can influence whether someone feels able to speak up or get help. Southern Cross Uni's approach to gender-based violence reflects national expectations that universities take a whole of organisation approach to prevention, safety and response.
Communication is a key part of that responsibility.
These principles apply across everyday conversations, emails, web content, forms, teaching, services and events.
Trauma informed
Communicate in ways that support choice and control. Do not push for details. Offer options and next steps rather than instructions.
Person centred
Where appropriate, ask preferences. Use the name, terms and pronouns a person uses for themselves. Focus on what someone needs now, not on assumptions or outcomes.
Culturally safe
Avoid stereotypes and one size fits all assumptions. Respect different ways of communicating. Be mindful of power, history and context, particularly in First Nations contexts.
Accessible and clear
Use clear, inclusive language and plain English. Make information easy to find and act on. Offer accessible formats and explain how to request them.
Inclusion is communicated through more than language alone. People often interpret whether a space feels safe or welcoming through signals they observe before they read a single word.
Visual signals
Images and examples communicate who is centred, who is missing, and whether people are shown with dignity and agency. Inclusive imagery reflects diversity without tokenism, avoids stereotypes, and shows people as active participants rather than only as recipients of support.
Structural signals
Inclusion is also experienced through how information and systems work. Consider whether help is easy to find, whether choices are offered rather than imposed, and whether content is clear, scannable and accessible, including on mobile devices.
Cultural signals
Culture is shaped by repeated cues. This includes whether access needs are invited without judgement, whether disclosures are met with care and belief, and whether support pathways are visible and consistent.
At Southern Cross Uni, visible inclusion initiatives such as the Ally Network and the Hidden Disabilities Sunflower are examples of signals that reinforce inclusive communication in practice.
This section offers guidance on safe communication. It is not a replacement for professional support. If you need help, refer to the support information above.
Southern Cross Uni recognises that gender‑based violence can take many forms and have significant impacts. The University outlines its commitment and approach to addressing gender‑based violence through its policies, guidance and action plan, with a focus on prevention, safety, support and meaningful action to create safer, more inclusive environments across the SCU community.
Using safe, supporter centred language
In situations involving harm or violence, language matters. The words we choose can either support safety and trust or unintentionally reinforce blame or shame.
Helpful language includes:
- Thank you for telling me.
- I am sorry this happened.
- You do not have to share details if you do not want to.
- What would help right now?
- You deserve support and there are options available.
Avoid language that:
- questions or minimises someone’s experience
- assigns blame or responsibility
- pressures someone to take action before they are ready
- focuses on judgement or assumptions
Offer options rather than instructions. Support is most effective when it respects choice, pace and confidentiality.
This section focuses on inclusive language, meaning the words and phrases that help avoid assumptions and support respectful communication across different communities.
LGBTIQA+ inclusion
Use gender inclusive language unless gender is relevant. Avoid assumptions about identity or relationships. Use neutral terms such as everyone or partner. If you are unsure about pronouns or identifiers, ask respectfully where appropriate.
CALD communities
Use plain English and explain acronyms. Avoid idioms and slang in important information. Ask about language preferences or interpreter support where relevant. Be transparent about why information is requested and how it will be used.
Disability, accessibility and neurodiversity
Focus on access needs rather than labels. Avoid deficit based language. Offer options and flexibility. Remember that many disabilities are not visible and that people may choose not to disclose personal details.
Aboriginal and Torres Strait Islander peoples
Use respectful and current terminology. Avoid outdated or deficit based framing. Be specific about Nation or Language group where a person or community shares that preference. Treat cultural knowledge, stories and imagery with care and appropriate consultation.
Rural, remote, low socioeconomic and first in family experiences
Avoid assumptions about access to transport, technology, time or financial resources. Be clear about steps and options. Use supportive language that acknowledges potential barriers and offers alternatives.
People do not experience identity or barriers one at a time. Experiences can overlap and compound. Inclusive communication recognises this complexity and avoids one size fits all assumptions by offering flexibility, choice and multiple pathways.
Practical inclusive communication tips
Do
Ask rather than assume.
Use clear and respectful language.
Offer choices and options.
Make support visible and easy to access.
Avoid
Why questions in sensitive situations.
Stereotypes or generalisations.
Gendered language as the default.
Overly technical or bureaucratic wording that makes action unclear.
Examples
Welcome everyone instead of 'ladies and gentlemen'.
Partner instead of 'husband or wife'.
If you have access requirements, we can support you. Tell us what would help.
Thank you for telling me. What would help right now?
Frequently asked questions
Inclusive language focuses on the words we use. Inclusive communication is broader and includes language, imagery, design, behaviour and systems that influence whether people feel safe, respected and included.
No. Inclusive language also relates to culture, disability and accessibility, neurodiversity, socio economic background, First Nations identity and other lived experiences.
If relevant, ask simply and respectfully, such as What pronouns do you use? Avoid assumptions based on name or appearance.
No. It is for everyone engaging with SCU because inclusive communication is a shared responsibility across all interactions.
Who to contact
Immediate crisis response
For help in an emergency, contact:
Police and Ambulance - 000
OR
On-campus security - 1800 SC HELP/ 1800 72 4357 (free call from any campus phone)
Student Support
For further information about making a report or getting support please refer to the Sexual Assault and Sexual Harrassment webpage.
Staff Support
Staff members who experience domestic or family violence, please refer to the Staff Domestic and Family Violence Support webpage for the information and support available.