Vice-President (Future Students and Outreach)

Anna-Maree Shaw is the Vice-President of Future Students and Outreach at Southern Cross University, where she provides strategic leadership to the University's Future Students and Outreach portfolio. In this role, Anna-Maree is responsible for guiding the University’s efforts to attract and engage prospective students, ensuring a seamless and positive experience from the moment they first inquire to when they become valued alumni.

The Future Students and Outreach portfolio incorporates domestic and global recruitment, digital transformation initiatives, customer experience, brand reputation and marketing communications, media relations, alumni, philanthropy, and developing strategic partnerships to strengthen the University’s presence.

Before joining Southern Cross University, Anna-Maree held Executive roles with global brands, like Walmart, Micheal Hill, and Flight Centre, National brands like Suncorp and has provided consultancy services to The University of Queensland and Macquarie University bringing a unique blend of industry experience in retail, financial service and higher education to the role.

Anna-Maree is passionate about the role of education in shaping futures and is committed to ensuring that prospective students have the resources, support and guidance they need to make informed decisions about their academic and professional paths. She is a strong advocate for creating inclusive and accessible pathways to higher education for students from all walks of life.

Anna-Maree holds a Bachelor of Business, a Master of Business Administration and is a graduate of the Australian Institute of Company Directors.