Availabilities:

LocationDomesticInternational
Brisbane - The Hotel School
Session1,2,3
Session1,2,3
Melbourne - The Hotel School
Session1,2,3
Session1,2,3
Online
Session1,2,3
Session1,2,3
Sydney - The Hotel School
Session1,2,3
Session1,2,3

Unit description

Examines the socio-cultural, economic and global drivers of operational effectiveness across  contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.

Unit content

This unit has 6 topics:

1. Introduction to hotel landscapes: the big picture

2. Contemporary issues for hotel structures

3. Marketing and the globalised hotel guest

4. Managing the hotel supply chain

5. Planning, operations and control in the contemporary hotel

6. Global hotel futures

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1Identify and describe the key drivers of the contemporary hotel
2Identify the impact of destination image on local hotel businesses
3Compare elements shaping hotel portfolios
4Integrate the global hotel landscape concepts and theories within a real-world scenario

On completion of this unit, students should be able to:

  1. Identify and describe the key drivers of the contemporary hotel
  2. Identify the impact of destination image on local hotel businesses
  3. Compare elements shaping hotel portfolios
  4. Integrate the global hotel landscape concepts and theories within a real-world scenario

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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