Availabilities:

2021 unit offering information will be available in November 2020

Unit description

Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision making processes frame this unit and these are explained via the lenses of psychology, sociology and business theory.

Unit content

Topic 1: Introduction to consumer behaviour
Topic 2: Consumer research
Topic 3: The consumer decision process part 1
Topic 4: The consumer decision process part 2
Topic 5: Consumer perception, attitude
Topic 6: Consumer learning
Topic 7: Consumer motivation and personality
Topic 8: Culture, lifestyle and social class
Topic 9: Group influences and household structures
Topic 10: Consumerism and beyond consumption

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to:GA1GA2GA3GA4GA5GA6GA7
1evaluate consumer behaviour and consumption theory in terms of marketing and consumption situationsIntellectual rigourKnowledge of a disciplineLifelong learningCultural competence
2analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settingsIntellectual rigourKnowledge of a disciplineLifelong learningCultural competence
3explain the relationship between consumer behaviour and consumption theory, and marketing practiceIntellectual rigourKnowledge of a disciplineLifelong learning
4research the behaviour of consumers and apply findings to marketing practice.Knowledge of a disciplineLifelong learning

On completion of this unit, students should be able to:

  1. evaluate consumer behaviour and consumption theory in terms of marketing and consumption situations
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA5: Lifelong learning
    • GA7: Cultural competence
  2. analyse the principles and concepts of consumer behaviour and consumption theory and apply them to practitioner, public policy maker and consumption settings
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA5: Lifelong learning
    • GA7: Cultural competence
  3. explain the relationship between consumer behaviour and consumption theory, and marketing practice
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA5: Lifelong learning
  4. research the behaviour of consumers and apply findings to marketing practice.
    • GA4: Knowledge of a discipline
    • GA5: Lifelong learning

Teaching and assessment

Notice

Intensive offerings may or may not be scheduled in every session. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the study session.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2021 Commonwealth Supported only. Student contribution band: 3

Fee paying courses
For POSTGRADUATE or UNDERGRADUATE full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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