Availabilities:

LocationDomesticInternational
MelbourneN/A
OnlineN/A
PerthN/A
SydneyN/A

Unit description

Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing practitioners as firms choose to compete globally due to saturated home markets, the allure of opportunities in emerging markets, and intensified global competition.

Unit content

Module 1: Introduction to Global Marketing

Module 2: Political and Legal Dimensions

Module 3: Social and Cultural Considerations

Module 4: Global Marketing Opportunities

Module 5: Marketing Internationally

Module 6: The Future of Global Marketing

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1analyse how the international environment impacts upon global marketing activities
2compare and contrast marketing-mix management in domestic and foreign markets
3assess the future of global marketing.

On completion of this unit, students should be able to:

  1. analyse how the international environment impacts upon global marketing activities
  2. compare and contrast marketing-mix management in domestic and foreign markets
  3. assess the future of global marketing.

Prescribed Learning Resources

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.
Prescribed Learning Resources may change in future Teaching Periods

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report40%
Report35%
Quiz25%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report40%
Report35%
Quiz25%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report40%
Report35%
Quiz25%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Report40%
Report35%
Quiz25%
Notice

Intensive offerings may or may not be scheduled in every teaching period. Please refer to the timetable for further details.

Southern Cross University employs different teaching methods within units to provide students with the flexibility to choose the mode of learning that best suits them. SCU academics strive to use the latest approaches and, as a result, the learning modes and materials may change. The most current information regarding a unit will be provided to enrolled students at the beginning of the teaching period.

Fee information

Domestic

Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.

Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees

International

Please check the international course and fee list to determine the relevant fees.

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