Availabilities:
2024 unit offering information will be available in November 2023
Unit description
Introduces students to the cruise industry and the cruise ship as a floating integrated resort. Students focus on the interconnectedness of the various commercial activities, cultural dimensions, and staff and guest relations within the complex regulatory and operating environment of the cruise ship industry.
Unit content
- Cruise Tourism: development and overview
- Regulatory environment
- Cruise distribution and product
- Demand for cruises
- Cruise itineraries and their impacts
- Working on board
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | demonstrate knowledge of the cruise industry, the cruise ship and the key managerial roles |
| 2 | identify and analyse the unique characteristics of the cruise industry and their impact on the environment, the tourism industry, staff and their careers, and the guest experience |
| 3 | demonstrate the capability to conceive, plan and propose an initiative to improve environmental, guest and staff outcomes on a cruise ship |
| 4 | demonstrate the knowledge and skills to reflect upon the challenges of developing and maintaining a sustainable and profitable cruise industry. |
On completion of this unit, students should be able to:
- demonstrate knowledge of the cruise industry, the cruise ship and the key managerial roles
- identify and analyse the unique characteristics of the cruise industry and their impact on the environment, the tourism industry, staff and their careers, and the guest experience
- demonstrate the capability to conceive, plan and propose an initiative to improve environmental, guest and staff outcomes on a cruise ship
- demonstrate the knowledge and skills to reflect upon the challenges of developing and maintaining a sustainable and profitable cruise industry.
Teaching and assessment
Fee information
Domestic
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Fee paying courses
For postgraduate or undergraduate full fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees
International
Please check the international course and fee list to determine the relevant fees.