Unit of Study HOSP2006 Revenue Management for Hotels (2027)

Unit description

Introduces students to the principles and practices of Revenue Management in the Hospitality industry. Students focus on: fixed capacity, a segmentable market, perishable inventory, and varying but predictable demand, to analyse information and develop responses. Students use the HOTS simulation to develop Revenue Management Skills.

Unit content

1. Introduction to revenue management in hospitality industry
2. Introduction to market segmentation in hospitality
3. Understanding distribution in revenue management
4. Introduction to pricing
5. Introduction to budgeting and forecasting
6. Revenue management and performance analysis