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Unit of Study HOTL1005 Marketing Fundamentals (2024)

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Unit Snapshot


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the marketing mix, market segmentation, the 7Ps, and their roles in the marketing function

identify and analyse the relationship between the elements of the marketing function and its impact on the target market and customer service

demonstrate the capability to design and propose a marketing strategy that fully integrates the key elements of the marketing function

demonstrate the knowledge and skills to reflect upon the challenges of using the marketing mix.

Teaching and assessment

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz30%
Report40%
Presentation30%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz30%
Report40%
Presentation30%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz30%
Report40%
Presentation30%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Quiz30%
Report40%
Presentation30%

Prescribed learning resources

Prescribed Texts
  • Kotler, P, Bowen, J & Baloglu, S, 2022, Marketing for Tourism and Hospitality, Pearson, England. ISBN: 991013073513702368 .
Prescribed Resources/Equipment
  • Adequate Internet access is required for this unit – both for studying the learning materials and for completing the assessments.

Prescribed Texts
  • Kotler, P; Bowen, J; Makens, J & Baloglu, S, 2021, Marketing for Tourism and Hospitality, Global Edition, 8th Ed, Pearson, England. ISBN: 9781292363516.
Prescribed Resources/Equipment
  • Adequate Internet access is required for this unit – both for studying the learning materials and for completing the assessments.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

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