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Unit of Study HOTL6010 Revenue and Analytics (2024)

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Unit Snapshot


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Examine principles of strategic pricing for customer buying behaviour in the hotel industry

Evaluate revenue management systems in hotels and links to big data analytics

Identify and interpret principles of customer/segment profit contribution

Evaluate and propose appropriate revenue management practices for driving profitability in hotel industry contexts

Teaching and assessment

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Case study40%
Presentation30%
Quiz30%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Case study40%
Presentation30%
Quiz30%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Case study40%
Presentation30%
Quiz30%

Teaching method
Tutorial 3 hours (Weekly)
Assessment
Case study40%
Presentation30%
Quiz30%

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • An overview together with readings and resources are provided for each topic / module in this unit. See MySCU for details

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

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