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Unit of Study MRKT1001 Marketing Principles (2025)

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Unit Snapshot


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

obtain a working knowledge of the key concepts and principles used in contemporary marketing

prepare a new market offering using the principles of creative problem solving

develop a marketing plan for the new market offering.

Teaching and assessment

Teaching method
Residential
Assessment
Quiz20%
Practical40%
Practical40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Practical40%
Practical40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Practical40%
Practical40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Practical40%
Practical40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Practical40%
Practical40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Practical40%
Practical40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Practical40%
Practical40%

Prescribed learning resources

Prescribed Texts
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Prescribed Resources/Equipment
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Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Texts
  • Prescribed text information is not currently available.
Prescribed Resources/Equipment
  • Prescribed resources/equipment information is not currently available.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

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