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Unit of Study MRKT3001 Strategic Marketing (2024)

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Unit Snapshot


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

identify and analyse marketing problems using appropriate tools and frameworks

create, communicate and defend well-justified, realistic marketing recommendations in written form

organise for effective strategic marketing and implementation of the market planning process.

Teaching and assessment

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Teaching method
Workshop 1 hour (Weekly)
Tutorial 2 hours (Weekly)
Assessment
Quiz20%
Case study40%
Case study40%

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.

Fee information

Domestic

Commonwealth Supported courses
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International

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