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Course summary

As technologies continue to evolve at light speed, businesses need agile digital specialists who can understand and apply technology to develop coherent and effective business solutions.

This degree will thoroughly prepare you for these roles. Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security. You also choose between a major in digital business or an internship, where you will have the opportunity to put theory into practice and develop on-the-job skills and professional networks.

The University’s Digital Enterprise Lab at the Gold Coast offers the opportunity to participate in real-world projects at the cutting edge of technology and business.

Your qualifications can lead to a strong professional contribution in areas such as digital systems and applications, cyber security, data and business analytics, and the creation and management of digital businesses.

DurationLocationSession

3F/6P

Gold Coast1, 2
Online1, 2
DurationLocationSession

3F

Gold Coast1, 2

Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security.

Student choose a major from the following:

  • Digital Business
  • Internship.

Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes.

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment.

Creativity

Develop innovative solutions to business problems.

Ethical practice

Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective.

Knowledge of a discipline

Demonstrate an integrated understanding of a body of knowledge in one or more discipline areas.

Lifelong learning

Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment.

Communication and social skills

Apply communication and collaboration skills to inform and engage with stakeholders.

Cultural competence

Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective.

Assessment may be in the form of essays, reports, audio or video presentations, online quizzes, case analyses, and examinations.

On-campus students experience a variety of teaching approaches including lectures, tutorials, online activities and video-linked or podcast virtual classes. The method of teaching may vary from unit to unit.

Our online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive a combination of podcast or video-linked lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.

Graduates from generic business degrees typically work in the areas of advertising, marketing, public relations, product management, international business, human resource management, investment, banking, accounting and finance. The Bachelor of Digital Business will produce graduates with career opportunities in these areas but also in a broader range of careers including as business analysts, programmers, multimedia developers, systems analysts, software engineers, project managers and web developers.

Students who choose to study the Internship major undertake workplace experience, in Australia or overseas, within their chosen industry sector.  

Notice

The information on this page may be subject to change over time. Please check this web page again before acting and see our disclaimer

From the 1st of June, 2017, the term 'Distance Education' has been replaced with 'Online'

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