Digital media is everywhere today – our social lives, our business lives and our personal identities are inseparable from the media technologies that underpin them.
The internet, smart-phones and social media have changed the face of the media industries, introducing a revolution in citizen journalism and a new way to interact with broadcast media.
Journalists today need to do more than write a good story – they need to take the photograph, record the interview, edit the video, lay out the blog entry AND write a good story.
The entertainment industry is changing too, as new digital camera technologies change how entertainment is created, and as mobile and interactive devices change the contexts in which entertainment content is consumed.
The traditional media industries are merging, converging and evolving. Media producers have to adapt to this changing environment.