Course summary
If you love the challenge of complex logistics and the buzz of bringing creative ideas to life, convention and event management offers a range of exciting careers.
This course thoroughly prepares you for roles in this dynamic industry. You'll study planning, marketing and management strategies, developing the skills you’ll need to organise and run corporate events, conventions, meetings, festivals, music performances and many other events.
With our close ties to the tourism, hospitality and events industries, you’ll also complete a 14-week internship that will provide invaluable experience for a career in Australia and abroad.
Graduates undertake a variety of professional positions such as event planning, conference organisation, concert production, festival direction, talent management, and sponsorship coordination.
Domestic snapshot
| Duration | Location | Session |
|---|---|---|
3F/6P | Gold Coast | 1, 2, 3 |
| Online | 1, 2, 3 |
International snapshot
| Duration | Location | Session |
|---|---|---|
3F/6P | Gold Coast | 1, 2, 3 |
Major areas of study
While the course has no majors, students study areas including festival and special events planning; event operations management; facility and risk management; production planning and management; and convention and exhibition planning. The course has a strong focus on the convention, conferencing and event industries.
Learning outcomes
Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes.
| Graduate Attribute | Course Learning Outcome |
|---|---|
| Intellectual rigour | Make decisions and exercise judgement in relation to business event and special event management Review, critically analyse, consolidate and synthesise knowledge in convention and event management |
| Creativity | Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills |
| Ethical practice | Demonstrate an understanding of ethical standards and professionalism Evaluate issues with reference to sound ethical framework/s and sustainable practices Act with integrity and responsibility in professional practice |
| Knowledge of a discipline | Demonstrate substantial knowledge business event and special event management within both local and international contexts Have a deep understanding of those skills relevant to working and managing in convention and event settings |
| Lifelong learning | Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learning Demonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship |
| Communication and social skills | Communicate clearly, coherently and effectively, and be self-aware and empathetic Demonstrate understanding of team dynamics and the ability to be effective team members |
| Cultural competence | Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contexts Demonstrate awareness of the cultural, environmental and economic impacts of business event and special event management |
Assessment methods
Students are assessed in each unit on the basis of written and/or oral assignments. These may include researched essays, reports, presentations, case studies, portfolios, tests and exams, as well as more interactive assessments such as blogs, wikis, online discussion boards and multi-media presentations. Students may also be asked to participate in group work as well as individual assignments. The weighting of assessment marks between assignments and examinations varies.
Teaching methods
On-campus students experience a variety of teaching approaches including lectures, tutorials, online activities and video-linked or podcast virtual classes. The method of teaching may vary from unit to unit.
Our online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive a combination of podcast or video-linked lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.
Career opportunities
Professional positions in conference organisation, trade fair and exhibition development, event or destination marketing, corporate meeting planning, event and concert production, festival direction, event planning, and/or sponsorship coordination.
Professional placement
An internship program, which counts as four core units of the degree, provides students with a block of practical workplace experience during their final study session in a hospitality, event or tourism organisation in Australia or overseas.
Related courses
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Tourism and Hospitality Management
- Bachelor of Business in Tourism and Hospitality Management
- Bachelor of Business in Tourism and Hospitality Management
- Bachelor of Business in Tourism and Hospitality Management
- Bachelor of Business in Tourism and Hospitality Management
- Bachelor of Business in Tourism and Hospitality Management
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
| Type | Detail | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Course code | 3007130 | ||||||||||||
| Course abbreviation | BBusConv&EventMgt | ||||||||||||
| Credit points | 288 | ||||||||||||
| Equivalent units | 24 | ||||||||||||
| Duration | 3 years full-time; 6 years part-time | ||||||||||||
| Availability details |
|
||||||||||||
| Indicative ATAR/OP | N/A | ||||||||||||
| Fees | Commonwealth supported |
| Type | Detail | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Course code | 3007130 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Course abbreviation | BBusConv&EventMgt | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Credit points | 288 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Equivalent units | 24 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Duration | 3 years full-time; 6 years part-time | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Availability details |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| English language IELTS |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Academic scores by country
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Learning Resources
MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.
The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.
Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.
The SCU Library provides a wide range of services that include face-to-face and online help, and access to print and electronic resources.
The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, assignment reviews and small group or one-on-one face-to-face, phone or Skype consultations during business hours 9am to 4.30pm. Appointments can be made via the MySCU Hub 'Connect Now' button or on the Academic Skills home page. Students can also book appointments online in Career Hub.
The Studiosity service provides online after-hours study support for SCU students. This service is available from 4pm to midnight Sunday to Friday via the 'Connect Now' button on MySCU Hub or from a link in nominated unit learning sites. The Studiosity service offers generic writing feedback and live online chat assistance for foundational concepts and study skills.
Equipment and facilities
Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.Course structure
See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.
Table of contents
Course requirements
-
To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units (288 credit points) comprising:
- all units listed in Part A (First year core units);
- all units listed in Part B (Second and Third year core units); and
- eight (8) units from Part C; or
- six (6) units from Part C and two (2) elective units from the University-wide offerings.
-
To be eligible for the award of Associate Degree of Business in Convention and Event Management a candidate shall successfully complete sixteen (16) units (192 credit points) comprising:
- all units listed in Part A; and
- eight (8) units from either Part B and/or Part C.
- A candidate who, while enrolled in the Bachelor of Business in Convention and Event Management, may elect to be awarded the Associate Degree of Business in Convention and Event Management following withdrawal from the Bachelor Degree.
Schedule of units
Course progressions
Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment
Session 1 commencement progression
| Title | Level of learning | Note | |
|---|---|---|---|
| Year 1, Session 1 | |||
| Part-time students should select two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1 | |||
| COM00207 - Communication in Organisations | Introductory | ||
| SOY00411 - Tourism Theories and Practices | Introductory | ||
| MNG10247 - Managing Organisations | Introductory | ||
| LAW00150 - Introduction to Business Law | Introductory | ||
| Year 1, Session 2 | |||
| Part-time students should select two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2 | |||
| ACC10707 - Accounting and Finance for Business | Introductory | ||
| MKT00075 - Marketing Principles | Introductory | ||
| MNG00441 - Hospitality Services Management | Introductory | ||
| ECO10250 - Economics for Decision Making | Introductory | ||
| Year 2, Session 1 | |||
| MNG10714 - The Human Resource Management Expert Practitioner | Intermediate | ||
| MKT01420 - Convention and Exhibition Planning | Intermediate | ||
| MNG00421 - Festival and Special Events Planning | Intermediate | ||
| 1st unit from: Part C | |||
| Year 2, Session 2 | |||
| MNG10226 - Event Operations Management | Intermediate | ||
| MNG10228 - Production Management for Conventions and Events | Intermediate | ||
| MNG10476 - Professional Development for the Workplace | Intermediate | ||
| 2nd unit from: Part C | |||
| Year 3, Session 1 | |||
| MNG00114 - Competitive Strategy | Advanced | ||
| MNG10720 - Research for Business and Tourism | Advanced | ||
| 3rd unit from: Part C | |||
| 4th unit from:Part C | |||
| Year 3, Session 2 | |||
| MNG73005 - Internship A | Advanced | Note 1 | |
| MNG73006 - Internship B | Advanced | Note 1 | |
Session 2 commencement progression
| Title | Level of learning | Note | |
|---|---|---|---|
| Year 1, Session 2 | |||
| ACC10707 - Accounting and Finance for Business | Introductory | ||
| MNG00441 - Hospitality Services Management | Introductory | ||
| MKT00075 - Marketing Principles | Introductory | ||
| ECO10250 - Economics for Decision Making | Introductory | ||
| Year 2, Session 1 | |||
| COM00207 - Communication in Organisations | Introductory | ||
| SOY00411 - Tourism Theories and Practices | Introductory | ||
| LAW00150 - Introduction to Business Law | Introductory | ||
| MNG10247 - Managing Organisations | Introductory | ||
| Year 2, Session 2 | |||
| MNG10476 - Professional Development for the Workplace | Intermediate | ||
| MNG10226 - Event Operations Management | Intermediate | ||
| MNG10228 - Production Management for Conventions and Events | Intermediate | ||
| 1 unit from Part C | |||
| Year 3, Session 1 | |||
| MNG00114 - Competitive Strategy | Advanced | ||
| MNG10720 - Research for Business and Tourism | Advanced | ||
| MKT01420 - Convention and Exhibition Planning | Intermediate | ||
| MNG00421 - Festival and Special Events Planning | Intermediate | ||
| Year 3, Session 2 | |||
| MNG10714 - The Human Resource Management Expert Practitioner | Intermediate | ||
| 1 unit from Part C | |||
| 1 unit from Part C | |||
| 1 unit from Part C | |||
| Year 4, Session 1 | |||
| MNG73005 - Internship A | Advanced | Note 1 | |
| MNG73006 - Internship B | Advanced | Note 1 | |
Notes
| Note 1: | Internship A and Internship B are both double-weighted units that are usually completed over a 14-week (450 hours) period after the completion of a minimum of 16 units including the Professional Development for the Workplace unit (MNG10476). All internship placements must be approved by the Work Integrated Learning Coordinator, prior to commencement. |
| Note 2: | These units allow students to undertake an international exchange usually in their 2nd year of study. Interested students must seek advice on how exchange units may correspond to their course structure before applying through the International Office. |
Unit groups
Part C
| Title | Level of learning | Note | |
|---|---|---|---|
| Complete the following four (4) units: | |||
| MKT01420 - Convention and Exhibition Planning | Intermediate | ||
| MNG00421 - Festival and Special Events Planning | Intermediate | ||
| MNG10226 - Event Operations Management | Intermediate | ||
| MNG10228 - Production Management for Conventions and Events | Intermediate | ||
| Choose four (4) from the following: | |||
| MKT00128 - Tourism and Hospitality Sales and Promotion | Intermediate | ||
| SCI00419 - Food and Beverage Management | Intermediate | ||
| MNG10696 - International Tourism Destinations | Intermediate | ||
| MNG01222 - Facility and Risk Management for Hospitality Operations | Intermediate | ||
| ISY10058 - Electronic Commerce Systems | Intermediate | ||
| MNG00314 - Entrepreneurship and Innovation | Advanced | ||
| EXE1051-8 Business and Tourism International Exchange I-VIII | Note 2 | ||
This course is available to:
Australian/Domestic students
Where and when do you want to study?
Gold Coast
Session 1March 2020
Applications for this course are made directly to Southern Cross University via our online application service.
Apply OnlineSTAR Early Offer
If you're a current Year 12 student in the SCU footprint you can register for our STAR Early Offer program and may be eligible to receive an early offer based on your School Principal's recommendation. Visit the STAR Early Offer website
Session 2July 2020
Applications for this course are made directly to Southern Cross University via our online application service.
Apply OnlineSession 3November 2020
Applications for this course are made directly to Southern Cross University via our online application service.
Apply OnlineOnline
Session 1March 2020
Applications for this course are made directly to Southern Cross University via our online application service.
Apply OnlineSTAR Early Offer
If you're a current Year 12 student in the SCU footprint you can register for our STAR Early Offer program and may be eligible to receive an early offer based on your School Principal's recommendation. Visit the STAR Early Offer website
Session 2July 2020
Applications for this course are made directly to Southern Cross University via our online application service.
Apply OnlineSession 3November 2020
Applications for this course are made directly to Southern Cross University via our online application service.
Apply OnlineInternational students studying in Australia
Where and when do you want to study?
Gold Coast
Session 1March 2020
Applications for this course to study in Australia are made directly to SCU via our online application service.
Apply OnlineSession 2July 2020
Applications for this course to study in Australia are made directly to SCU via our online application service.
Apply OnlineSession 3November 2020
Applications for this course to study in Australia are made directly to SCU via our online application service.
Apply OnlineThe information on this page may be subject to change over time. Please check this web page again before acting and see our disclaimer
From the 1st of June, 2017, the term 'Distance Education' has been replaced with 'Online'