Course summary
If you love the challenge of complex logistics and the buzz of bringing creative ideas to life, convention and event management offers a range of exciting careers.
This course thoroughly prepares you for roles in this dynamic industry. You'll study planning, marketing and management strategies, developing the skills you’ll need to organise and run corporate events, conventions, meetings, festivals, music performances and many other events.
With our close ties to the tourism, hospitality and events industries, you’ll also complete a 14-week internship that will provide invaluable experience for a career in Australia and abroad.
Graduates undertake a variety of professional positions such as event planning, conference organisation, concert production, festival direction, talent management, and sponsorship coordination.
Domestic snapshot
| Duration | Location | Session |
|---|---|---|
3F/6P | Gold Coast | 1, 2, 3 |
| Online | 1, 2, 3 |
International snapshot
| Duration | Location | Session |
|---|---|---|
3F/6P | Gold Coast | 1, 2, 3 |
While the course has no majors, students study areas including festival and special events planning; event operations management; facility and risk management; production planning and management; and convention and exhibition planning. The course has a strong focus on the convention, conferencing and event industries.
Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes.
| Graduate Attribute | Course Learning Outcome |
|---|---|
| Intellectual rigour | Make decisions and exercise judgement in relation to business event and special event management Review, critically analyse, consolidate and synthesise knowledge in convention and event management |
| Creativity | Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills |
| Ethical practice | Demonstrate an understanding of ethical standards and professionalism Evaluate issues with reference to sound ethical framework/s and sustainable practices Act with integrity and responsibility in professional practice |
| Knowledge of a discipline | Demonstrate substantial knowledge business event and special event management within both local and international contexts Have a deep understanding of those skills relevant to working and managing in convention and event settings |
| Lifelong learning | Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learning Demonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship |
| Communication and social skills | Communicate clearly, coherently and effectively, and be self-aware and empathetic Demonstrate understanding of team dynamics and the ability to be effective team members |
| Cultural competence | Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contexts Demonstrate awareness of the cultural, environmental and economic impacts of business event and special event management |
Students are assessed in each unit on the basis of written and/or oral assignments. These may include researched essays, reports, presentations, case studies, portfolios, tests and exams, as well as more interactive assessments such as blogs, wikis, online discussion boards and multi-media presentations. Students may also be asked to participate in group work as well as individual assignments. The weighting of assessment marks between assignments and examinations varies.
On-campus students experience a variety of teaching approaches including lectures, tutorials, online activities and video-linked or podcast virtual classes. The method of teaching may vary from unit to unit.
Our online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive a combination of podcast or video-linked lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.
Professional positions in conference organisation, trade fair and exhibition development, event or destination marketing, corporate meeting planning, event and concert production, festival direction, event planning, and/or sponsorship coordination.
An internship program, which counts as four core units of the degree, provides students with a block of practical workplace experience during their final study session in a hospitality, event or tourism organisation in Australia or overseas.