Course summary
The Bachelor of Business in Convention and Event Management positions graduates at the centre of the fast growing events industry. Students acquire the skills and knowledge required to pursue a career in the management, planning and marketing of corporate events, conventions and meetings, festivals and special events.
This course offers an optional international exchange program for second year students to study in the United States, Canada, England, Austria, the Netherlands or Hong Kong.
Domestic snapshot
| Duration | Location | Session |
|---|---|---|
3F/6P | Gold Coast | 1, 2, 3 |
| Online | 1, 2, 3 |
International snapshot
| Duration | Location | Session |
|---|---|---|
3F/6P | Gold Coast | 1, 2, 3 |
| Singapore - MDIS | 1, 2 |
Major areas of study
While there are no majors in this course, it offers industry-specific topics developed in consultation with industry and academic leaders in their field. These include theming and staging; events management; hazard, facility and risk management; project planning and management; and conventions, meetings and exhibition management.
Learning outcomes
Course Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a course. These outcomes are aligned with the graduate attributes.
| Graduate Attribute | Course Learning Outcome |
|---|---|
| Intellectual rigour | Make decisions and exercise judgement in relation to business event and special event management Review, critically analyse, consolidate and synthesise knowledge in convention and event management |
| Creativity | Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills |
| Ethical practice | Demonstrate an understanding of ethical standards and professionalism Evaluate issues with reference to sound ethical framework/s and sustainable practices Act with integrity and responsibility in professional practice |
| Knowledge of a discipline | Demonstrate substantial knowledge business event and special event management within both local and international contexts Have a deep understanding of those skills relevant to working and managing in convention and event settings |
| Lifelong learning | Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learning Demonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship |
| Communication and social skills | Communicate clearly, coherently and effectively, and be self-aware and empathetic Demonstrate understanding of team dynamics and the ability to be effective team members |
| Cultural competence | Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contexts Demonstrate awareness of the cultural, environmental and economic impacts of business event and special event management |
Assessment methods
Students are assessed in each unit on the basis of written and/or oral assignments. These may include researched essays reports, presentations, case studies, portfolios, online discussions, tests and exams. Students may also be asked to participate in group work as well as individual assignments. The weighting of assessment marks between assignments and examinations varies.
Teaching methods
On-campus students experience a variety of teaching approaches including lectures, tutorials, online activities and video-linked or podcast virtual classes. The method of teaching may vary from unit to unit.
Our online study option is highly interactive and strives to promote collaboration and a sense of community. Students may receive a combination of podcast or video-linked lectures, electronic study materials, workshops, online discussion forums and virtual classes. The method of teaching may vary from unit to unit.
Career opportunities
Graduates may pursue careers in professional conference organisations, trade fair and exhibition development, event or destination marketing, corporate meeting planning, event and concert production, festival direction, event planning, and/or sponsorship coordination.
Professional placement
An internship program, which counts as four units of the degree, provides students in their final study session with a block of practical workplace experience in a hospitality, event or tourism organisation in Australia or overseas. Students also have the option to undertake a research-based project.
Related courses
- Bachelor of Business in International Hospitality Management
- Bachelor of Business in International Hospitality Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Hotel Management
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
- Bachelor of Business in Tourism and Hospitality Management with Honours
| Type | Detail | ||||||
|---|---|---|---|---|---|---|---|
| Course code | 3007130 | ||||||
| Course abbreviation | BBusConv&EventMgt | ||||||
| Credit points | 288 | ||||||
| Equivalent units | 24 | ||||||
| Duration | 3 years full-time; 6 years part-time | ||||||
| Availability details |
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| Indicative ATAR/OP | 68 / 13 | ||||||
| Fees | Commonwealth supported |
| Type | Detail | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| Course code | 3007130 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Course abbreviation | BBusConv&EventMgt | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Credit points | 288 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Equivalent units | 24 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Duration | 3 years full-time; 6 years part-time | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Availability details |
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Learning Resources
MySCU is a student's point of entry to a range of online services and resources that support study and student life. The portal includes unit learning sites and information sites where students can access resources, communication tools and useful links that are integral to their studies.
The web-based study environment Blackboard Learn delivers an advanced online learning environment for students and lecturers to communicate and collaborate through virtual meeting spaces, classrooms, and discussion boards. They can share files, presentations and applications. If a tutorial or lecture is recorded, students can view it afterwards.
Learning materials include the provision of unit information guides, study guides and readings. Students may need to purchase or access prescribed text books.
The SCU Library provides a wide range of services that include face-to-face and online help, and access to print and electronic resources.
The Academic Skills team supports student learning by offering online and on-campus academic skills workshops, assignment reviews and small group or one-on-one face-to-face, phone or Skype consultations during business hours 9am to 4.30pm. Appointments can be made via the MySCU Hub 'Connect Now' button or on the Academic Skills home page. Students can also book appointments online in Career Hub.
The Studiosity service provides online after-hours study support for SCU students. This service is available from 4pm to midnight Sunday to Friday via the 'Connect Now' button on MySCU Hub or from a link in nominated unit learning sites. The Studiosity service offers generic writing feedback and live online chat assistance for foundational concepts and study skills.
Equipment and facilities
Southern Cross University provides students with modern well equipped teaching spaces such as lecture theatres, classrooms, and studios or laboratories tailored to meet the needs of specific study disciplines. Contemporary audiovisual equipment is standard in most teaching venues, and students have access to computer labs for individual study purposes.Course structure
See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.
Table of contents
Course requirements
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To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units comprising:
- all units listed in Part A of the Schedule of Units (First year core units);
- all units listed in Part B of the Schedule (Second and Third year core units); and
-
Either all units listed in Part C (excluding EXE00221–4) or
EXE00221–4 plus four (4) other units listed in Part C.
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To be eligible for the award of Associate Degree of Business in Convention and Event Management a candidate shall successfully complete sixteen (16) units comprising:
- all units listed in Part A of the Schedule of Units attached to these Rules; and
- eight (8) units from either Part B and/or Part C of the Schedule.
International Exchange Program
Candidates permitted to participate in a one session exchange program at an approved partner university overseas shall:
- undertake units at the partner university which have been approved by the School Board;
- successfully complete four (4) units of a full time student load at the partner university in order to receive a maximum of four (4) units recorded as “Satisfied Requirements” at Southern Cross University; and
- abide by the rules and conditions of the partner university and the exchange agreement.
Advanced standing
- Candidates who have successfully completed the requirements of the Associate Degree of Business in Convention and Event Management at this University, may be granted advanced standing for up to sixteen (16) units towards the Bachelor of Business in Convention and Event Management.
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The School Board may grant advanced standing of up to sixteen (16) units, provided that:
- a maximum of four (4) units are counted towards Intern Study; and
- a maximum of twelve (12) units are counted towards units other than Intern Study.
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Advanced Standing of up to eight (8) units may be granted to candidates who have completed another undergraduate award of the School of Tourism and Hospitality Management. In addition, a candidate may apply to the Head of School to substitute other units for those previously completed. Unit substitution does not reduce the number of units required to complete the course. Advanced Standing in excess of eight (8) units may be granted by the Head of School in exceptional circumstances.
Schedule of units
Course progressions
Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment
Convention and Event Management with International Exchange
| Title | Level of learning | Note | |
|---|---|---|---|
| Year 1, Session 1 | |||
| COM00207 - Communication in Organisations | Introductory | ||
| SOY00411 - Tourism Theories and Practices | Introductory | ||
| MKT00127 - Tourism and Hospitality Marketing | Introductory | ||
| MNG00440 - Introduction to Tourism and Hospitality Management | Introductory | ||
| Year 1, Session 2 | |||
| ACC10707 - Accounting for Business | Introductory | ||
| MNG01413 - Human Resource and Workplace Management | Intermediate | ||
| MNG00441 - Hospitality Services Management | Introductory | ||
| ECO00424 - Economic Analysis for Tourism and Hospitality | Introductory | ||
| Year 2, Session 1 | |||
| LAW00203 - Business Law and Ethics for Tourism and Hospitality | Intermediate | ||
| MKT01420 - Conventions, Meetings and Exhibitions Management | Intermediate | ||
| MNG00421 - Festival and Special Events Planning | Intermediate | ||
| MNG10228 - Project Management for Conventions and Events | Intermediate | ||
| Year 2, Session 2 | |||
| EXE00221-4 Tourism and Hospitality International Exchange I-IV
| Note 2 | ||
| Year 3, Session 1 | |||
| MNG00417 - Strategic Management for Tourism and Hospitality Enterprises | Advanced | ||
| MNG01222 - Facility and Risk Management for Hospitality Operations | Intermediate | ||
| MNG00427 - Entrepreneurship in Tourism and Hospitality | Intermediate | ||
| MNG00415 - Tourism and Hospitality Research and Analysis | Advanced | ||
| Year 3, Session 2 | |||
| MKT01221 - Intern Study I | Advanced | Note 1 | |
| MKT01222 - Intern Study II | Advanced | Note 1 | |
| MKT01223 - Intern Study III | Advanced | Note 1 | |
| MKT01224 - Intern Study IV | Advanced | Note 1 | |
Convention and Event Management
| Title | Level of learning | Note | |
|---|---|---|---|
| Year 1, Session 1 | |||
| COM00207 - Communication in Organisations | Introductory | ||
| SOY00411 - Tourism Theories and Practices | Introductory | ||
| MKT00127 - Tourism and Hospitality Marketing | Introductory | ||
| MNG00440 - Introduction to Tourism and Hospitality Management | Introductory | ||
| Year 1, Session 2 | |||
| ACC10707 - Accounting for Business | Introductory | ||
| MNG01413 - Human Resource and Workplace Management | Intermediate | ||
| MNG00441 - Hospitality Services Management | Introductory | ||
| ECO00424 - Economic Analysis for Tourism and Hospitality | Introductory | ||
| Year 2, Session 1 | |||
| LAW00203 - Business Law and Ethics for Tourism and Hospitality | Intermediate | ||
| MKT01420 - Conventions, Meetings and Exhibitions Management | Intermediate | ||
| MNG00421 - Festival and Special Events Planning | Intermediate | ||
| MNG10228 - Project Management for Conventions and Events | Intermediate | ||
| Year 2, Session 2 | |||
| MNG10226 - Theming and Staging for Conventions and Events | Intermediate | ||
| SCI00419 - Food and Beverage Management | Intermediate | ||
| MNG10476 - Professional Development for the Workplace | Intermediate | ||
| MKT00128 - Tourism and Hospitality Sales and Promotion | Intermediate | ||
| Year 3, Session 1 | |||
| MNG00417 - Strategic Management for Tourism and Hospitality Enterprises | Advanced | ||
| MNG01222 - Facility and Risk Management for Hospitality Operations | Intermediate | ||
| MNG00427 - Entrepreneurship in Tourism and Hospitality | Intermediate | ||
| MNG00415 - Tourism and Hospitality Research and Analysis | Advanced | ||
| Year 3, Session 2 | |||
| MKT01221 - Intern Study I | Advanced | Note 1 | |
| MKT01222 - Intern Study II | Advanced | Note 1 | |
| MKT01223 - Intern Study III | Advanced | Note 1 | |
| MKT01224 - Intern Study IV | Advanced | Note 1 | |
Notes
| Note 1: | Intern Study MKT01221–4 may be taken either throughout the course during times when other units are not scheduled, or over a 20-week (600 hours) period after the completion of 19 units. All internship placements must be approved by the Internship Coordinator prior to commencement. |
| Note 2: | Students should contact the International Office for international exchange advice, approval and Credit Transfer Agreement form. |
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