Exploring the multi-disciplinary nature of communication design, this unit introduces design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed.
- Design problem solving
- Terminology specific to communication design, typography and digital media
- Fundamental elements and principles of basic typesetting and type design
- Historical and aesthetic parallels between design and art
- Creative drawing practice as a means of visual thinking
- Making, typography and digital imaging and time-based media
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
Learning outcomes and graduate attributes
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||Construct design solutions using two and three dimensional design elements, image making, typography and time-based media||Lifelong learning|
|2||Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking||Knowledge of a discipline|
|3||Recognise and use terminology specific to communication design, typography and digital media||Communication and social skills|
|4||Understand and apply the fundamental elements and principles of basic typesetting and type design||Knowledge of a discipline|
|5||explore experimental typography||Lifelong learning|
|6||use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language||Communication and social skills|
- No prescribed texts.
Teaching and assessment
|Tutorial on-site 3 hours per week (12 weeks)|
Commonwealth Supported courses
For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
Commencing 2018 Commonwealth Supported only. Student contribution band: 1
Please check the international course and fee list to determine the relevant fees.