Betty Weiler

Biography

Professor Betty Weiler has retired and holds the title of Emeritus Professor at Southern Cross University.

Research

Betty has been a highly visible and proactive scholar, researcher and mentor in the field. She is a widely published researcher, a multi-award winning PhD supervisor and a Fellow of the Council of Australasian University Tourism and Hospitality Education. Much of Betty's research focuses on the tourist experience and visitor management in protected areas, and she is one of the world’s leading scholars on the role of the tour guide. A particular area of interest is the use of persuasive communication to influence visitor behaviour and as a management tool. Betty has undertaken visitor and tour guiding research in several countries including in Australasia, North America and Central America. She has collaborated with a range of industry and government partners, particularly managers of protected areas and wildlife attractions, and managed or co-managed dozens of funded projects.